Assistant Manager (Digital Marketing)

Mojaru

  • Dhaka
  • Permanent
  • Full-time
  • 23 days ago
Responsibilities & Context:Job Summary: Mojaru is looking for a data-driven and result-oriented Assistant Manager to lead our digital marketing initiatives. You will be responsible for designing and executing campaigns that drive traffic, generate leads, and boost conversions for our online education platform.Key Responsibilities:Develop and execute comprehensive digital marketing strategies across platforms (Facebook, Google, YouTube, Email, SEO, etc.)Run and optimize Facebook Ads and Google Ads campaigns for maximum ROIPlan and implement lead generation and retargeting campaignsCollaborate with creative and content teams to develop effective visual and copy assetsConduct A/B testing and implement conversion funnel optimizationsAnalyze marketing performance using tools like Google Analytics, Meta Ads Manager, and generate actionable insightsManage media buying and maintain campaign budgetsTrack, report, and improve CAC (Customer Acquisition Cost), CTR, and conversion ratesStay up to date with digital trends, tools, and best practicesEducation Requirements:
  • Bachelor of Business Administration (BBA) in Marketing
  • Master of Business Administration (MBA) in Marketing
Bachelor's/Master's Degree in Marketing, Business, or a related any fieldExperience:
  • 3 to 5 years
  • The applicants should have experience in the following business area(s): Educational Technology (Edtech) Startup
Additional Job Requirements:3-5 years of hands-on experience in digital marketingProficiency in Facebook Ads Manager, Google Ads, Meta Pixel, Google Analytics, and Tag ManagerSkills & Expertise:Digital Campaign,Digital Marketing (Social Media Marketing),Facebook Ads Manager,Google Ads,Google analytics,Marketing StrategiesCompany Information:Mojaru is a leading Bangladeshi online education platform offering live courses that enhance children`s mathematical, linguistic, and technological skills. Our mission is to make learning joyful.

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