Sr. Executive / Assistant Manager - Marketing (Fan Engagement)

Big Bottom Ltd

  • Dhaka
  • Permanent
  • Full-time
  • 16 days ago
Responsibilities & Context:Responsibilities:
  • Lead marketing initiatives to drive fan engagement and brand loyalty, including social media campaigns, events, and digital fan experiences
  • Develop and implement strategic fan-focused marketing programs, both online and offline, tailored to target demographics
  • Plan, execute, and monitor digital campaigns (social media, email, content, SEM/SEO, website activations) with a focus on fan interaction and conversion
  • Collaborate with creative teams to produce engaging content (videos, graphics, banners) for platforms like Instagram, TikTok, Facebook, YouTube, etc.
  • Analyze campaign metrics-engagement rates, reach, conversion-and prepare insightful reports to guide strategy
  • Plan and activate fan events, both virtual and in-person, including sponsorships, activations, or brand collaborations
  • Manage relationships with external agencies, media partners, influencers, and vendors to expand reach and effectiveness
  • Oversee the marketing budget, ensuring effective allocation and ROI tracking
  • Stay updated on fan behavior, market trends, and media platforms to continuously improve strategies
Education Requirements:
  • Bachelor of Business Administration (BBA) in Marketing
  • Bachelor of Business Administration (BBA)
  • Master of Business Administration (MBA) in Marketing
  • Master of Business Administration (MBA)
  • Bachelor's in Marketing, Business (BBA, MBA preferred)
Experience:
  • 3 to 5 years
Additional Job Requirements:
  • Age 25 to 40 years
  • Experience Required: 3-5 years in marketing, preferably in digital, brand, or customer engagement roles
  • Age Range: 25-40 years or per company policy
  • 3-5 years experience in marketing, digital, brand, or fan/customer engagement roles
  • Proficiency in digital marketing tools and analytics: Google Analytics, Data Studio, Tableau, etc.
  • Skilled in creative software: Adobe Photoshop, Illustrator, Premiere Pro, After Effects or equivalents
  • Strong content creation and visual communication abilities
  • Demonstrated capability in leading teams, managing projects, and delivering under deadlines
  • Excellent analytical thinking, communication, and collaboration skills
Compensation & Other Benefits:Salary: Negotiable / Competitive, based on experience Festival bonuses, annual salary reviews, and performance-related incentives Mobile allowance, travel reimbursement, lunch facilities or other office perks Opportunities for professional growth, cross-functional collaboration, and innovative project execution

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