Value Proposition Manager

Gulshan, Dhaka
Permanent
Full-time

11 days ago

Responsibilities & Context:Company OverviewCityscape Lifestyle Limited is the premier private members' club in Bangladesh, delivering upscale membership tiers (Privilege, Avenue Elite, Magna, Century, Corporate, and Foreign Expert). Positioned at the intersection of luxury and innovation, our mission is to become the nation's most distinguished destination for lifestyle, networking, and curated experiences.Position overviewThe Value Proposition Manager will own the development and continuous refinement of compelling, ROI-focused value propositions for Cityscape's core offerings-membership programs, hospitality services, and lifestyle experiences-ensuring alignment with our brand and strategic mission. This role ensures that every product, service, and membership tier is aligned with the company's mission:

to become Bangladesh's most prestigious private members' lifestyle destination, blending
luxury, innovation, networking, and happiness.

The Manager will act as the strategic bridge between market insights, customer expectations, and brand promises, ensuring that Cityscape consistently differentiates itself in the market and delivers tangible, measurable value to members, investors, and partners.Key ResponsibilitiesValue Proposition Development

Design and articulate clear member-centric value propositions tailored to each membership category (local, foreign, corporate, lifetime).
Define ROI-driven membership benefits-vouchers, credits, dividends, exclusive access
Benchmark against global private clubs, lifestyle brands, and luxury networks to ensure world-class positioning.

Market Research & Customer Insights

Conduct competitor analysis and trend mapping to position Cityscape as the premium choice in Bangladesh.
Gather feedback from members, prospects, and partners to continuously adapt offerings.
Monitor lifestyle, F&B, wellness, and business-club industry trends.

Cross-Functional Collaboration

Work closely with Sales, Marketing, F&B Operations, and Wellness Teams to integrate value propositions into customer journeys.
Partner with the Finance team to align investment-driven membership models (ROI, EMI, and dividend schemes).
Support HR in embedding the brand promise into employee culture, training, and KPIs.

Branding & Communication

Translate value propositions into clear, persuasive messaging for brochures, digital platforms, investor decks, and membership forms.
Ensure all communications (internal and external) consistently reflect Cityscape's luxury positioning and ''House of Happiness'' ethos.
Support campaigns for membership sales, bar/restaurant launches, and wellness experiences.

Performance & Measurement

Define KPIs for measuring the impact of value propositions (member acquisition, retention, ROI delivery, guest satisfaction).
Present regular reports to the Managing Director and Board on proposition performance and market competitiveness.

Education Requirements:

Bachelor of Business Administration (BBA) in Brand Management
Bachelor of Business Administration (BBA) in Marketing
Bachelor of Business Administration (BBA) in Hospitality Management
Bachelor of Science (BSc) in Economics
Executive Master of Business Administration (EMBA)

Experience:

At least 8 years
The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Real Estate, Group of Companies, Developer

Additional Job Requirements:

Age At least 28 years

Strong analytical skills with ability to link customer insights to financial outcomes.Proven success in designing value-driven programs, ideally with membership or subscription models.Excellent communication, presentation, and cross-cultural collaboration skills. Strategic thinker with a luxury brand mindset.Strong financial acumen to link ROI models with membership offerings.Customer-centric with passion for delivering happiness and excellence.Creative, detail-oriented, and innovative.High integrity and alignment with Cityscape's mission of luxury, exclusivity, and lifestyle innovation.Skills & Expertise:Advertising , Branding,Brand Planning/ Development,Business Development,Capital Market/ Investment Banking,Excellent leadership and interpersonal skills,Sales strategy development,Sales target, Customer Service,Strategic PlanningCompensation & Other Benefits:

Mobile bill,Profit share,Performance bonus
Lunch Facilities: Partially Subsidize

Competitive salary with performance-linked incentives.Membership privileges at Cityscape Lifestyle Ltd.Company Information:Cityscape Global: Cityscape Lifestyle, a premier 18-story private members building located in the heart of Gulshan Avenue, Dhaka, offers an exclusive and unparalleled lifestyle experience. Our members enjoy access to world-class facilities and services, from fine dining to fitness, all within a sophisticated and prestigious environment. At Cityscape Lifestyle, you'll discover unique themed zones, exclusive member lounges, and luxurious suites designed to provide an escape from the hustle and bustle of the city. Our offerings include boutique coffee shops, rooftop bars, gyms, spas, and corporate lounges, each catering to the discerning tastes of our members. We also share stories of our members` experiences and offer insights into the latest luxury lifestyle trends through exclusive interviews with our expert staff. Cityscape Lifestyle is where luxury, innovation, and community blend seamlessly to create a unique and exceptional club experience

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