Lead, Category Management
- Dhaka
- Permanent
- Full-time
- Lead the end-to-end strategy for assigned FMCG categories to drive revenue, profitability, and market share.
- Analyze market trends, customer insights, and competitor performance to create a category growth roadmap.
- Develop and execute annual operating plans, including budgeting, forecasting, and margin targets.
- Introduce innovation by adding new products, brands, and categories aligned with evolving consumer demands.
- Build and maintain strong relationships with FMCG suppliers, distributors, and brand principals.
- Lead commercial negotiations to secure optimal trading terms, pricing, NMR investments and promotional funding.
- Drive supplier compliance on fill rates, on-time delivery, product quality, and service-level agreements (SLAs).
- Collaborate closely with suppliers to develop joint business plans (JBPs), ensuring alignment on business objectives.
- Curate and optimize the assortment mix by balancing premium, mainstream, and value-driven SKUs.
- Develop pricing strategies to remain competitive while achieving targeted contribution margins.
- Plan and execute high-impact campaigns and promotional events with the marketing and operations teams.
- Ensure in-app product visibility through strategic positioning, exclusive launches, and banner promotions.
- Take full ownership of assigned category P&L, including revenue, margins, NRV, and EBITDA targets.
- Track and analyze KPIs such as:
- Sales growth vs. forecast
- Gross profit margin & contribution %
- Shrinkage levels
- Supplier fill rates
- Promo ROI & campaign effectiveness
- Proactively identify gaps and implement corrective actions to improve profitability and operational efficiency.
- Work closely with Demand Planning to ensure optimal stock levels and prevent stockouts/overstocks.
- Partner with Marketing to design and execute customer engagement campaigns, bundle offers, and seasonal launches.
- Coordinate with Supply Chain & Operations for seamless inventory flow, warehouse accuracy, and fulfillment efficiency.
- Collaborate with Finance to track margins, rebates, and supplier investment settlements.
- Revenue Growth (YoY & MoM)
- Contribution Margin & GP%
- Fill Rate & OOS (Out-of-Stock) Control
- Supplier Investments (NMR, rebates)
- Shrinkage & Wastage Reduction
- Customer Engagement & Campaign ROI
- Bachelor’s / Master’s Degree in Business, Marketing, Supply Chain, or related field. (MBA preferred)
- 5-7 years of experience in Category Management / FMCG Sales / Retail Buying, with at least 2 years in a senior leadership role.
- Proven expertise in FMCG, grocery retail, or e-commerce environments.
- Prior experience in retail super shops is highly preferred.
- Demonstrated track record of P&L ownership, supplier negotiations, and driving category growth.
- Strong Negotiation & Influencing Skills – Expertise in managing key FMCG suppliers and brand partners.
- Data-Driven Decision Making – Ability to analyze numbers and translate insights into actionable strategies.
- Leadership & Stakeholder Management – Experience in leading cross-functional teams and aligning multiple stakeholders.
- Agility & Innovation – Capable of thriving in a fast-paced online grocery environment.
- Customer-First Mindset – Deep understanding of consumer buying behavior and market dynamics.