Responsibilities & Context:Overview:PRAN-RFL Group, one of the most diversified and innovation-driven conglomerates Bangladesh, is looking for talented and dynamic professionals for the position of Management Trainee Officer - Brand. With a strong legacy of excellence, we have been at the forefront of delivering quality, value, and innovation across a wide range of industries.This role provides aspiring professionals with the opportunity to gain hands-on experience in brand management, marketing strategy, and consumer engagement. The selected candidate will work closely with senior brand managers and cross-functional teams to learn, contribute, and grow into a future leader in marketing.Job Responsibilities:Assist in formulating and implementing ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to enhance brand visibility and consumer engagement.Contribute to the planning, development, and execution of brand campaigns that align with organizational objectives and market trends.Coordinate with creative agencies, media partners, and internal teams to ensure effective execution of brand initiatives.Conduct in-depth market research and competitor analysis to identify emerging trends, consumer behavior, and industry benchmarks.Provide actionable insights to support strategic decisions on product positioning, promotional activities, and market entry strategies.Assist in measuring brand performance metrics and preparing periodic reports for senior management.Collaborate in creating brand differentiation strategies to establish and maintain strong brand equity.Support product innovation initiatives, including packaging, pricing, and promotional strategies, to ensure competitiveness in the marketplace.Education Requirements:MBA or BBA in Marketing from any reputed universitySkills & Expertise:Fluent in English Speaking,Market Research and Development,Problem Solving Skills,Should have capability to work under pressure,Strong communication and presentation skillsCompensation & Other Benefits:Market standard salary + IncentivesMobile bill, Tour allowance, Provident fundLunch Facilities: Partially SubsidizeSalary Review: YearlyFestival Bonus: 2Pick Up & Drop Off FacilitiesPromotion opportunity after 6 months of successful probation periodPromising career pathCompany Information:RFL is one of the fastest growing companies in Bangladesh. Over its 40 years of journey RFL has become synonymous to quality. RFL has a wide range of products which include plastic products, PVC, metal, electronics, wooden furniture, Paint, Stationary, Footwear, Bicycle, Medical device, Real State, Road Construction etc.
