Marketing Manager

Dhaka
Permanent
Full-time

24 days ago

Responsibilities & Context:To maximize market share, revenue target achievement and profitability in the company's selected markets.To be responsible for Sales & Marketing and promoting the products of the company and also In-Charge of the Sales and Marketing / Pilot Project & take all possible actions to enhance sales of products in different parts of the country.To formulate marketing strategies and actions plan in line with the company's direction to expand its business in the designated division/ region/ area/ territory.To lead, guide and well motivated Sales and Marketing Team in their daily execution of Marketing/sales tasks & activities towards achieving the team's monthly, quarterly and yearly KPM targets.To get to know and participate in Marketing/sales events which will increase brand awareness, contact expansion & idea generation.To conduct product and marketing training of new Marketing Force joining the team.To analyze consumer trend, to collect information on the growing needs, to identify consumer and product category, as the future source of growth.To assist in budgeting and developing business and make an effective communication plan.Prepare a monthly product wise & crop wise revenue target of crop care products based on cropping area & cropping intensity.Develop Territory & Regional mapping based on high value cropping & intensity to get optimum output from a Territory/Region.Prepare crop wise complete solution package of crop care products with the help of Entomologist and pathologist.Develop brand building instruments including cropping programs & crop-wise promotional campaign.Provide training of the sales team on changes in the cropping pattern, market penetration strategies & market development plans.Improving access to practical, farmer friendly information and resources- using factsheets, online knowledge hubs, social media and mobile advisory services.Presenting seminars, meetings and other designated functions that require corporate presence in the area of farm production operations and management.Coordinate the organization's marketing efforts by designing & developing promotional materials such as leaflet, poster, brochures or catalogs and other communication materials.Providing timely feedback to the management that affect crop protection operations based on future changes in the industry.To conduct market research to identify new business development opportunities.Any other assignment not detailed herein & felt conducive by Management as and when necessary.Education Requirements:

Bachelor of Business Administration (BBA) in Marketing
Bachelor of Science (BSc) in Agriculture

Experience:

At least 10 years
The applicants should have experience in the following business area(s): Group of Companies

Additional Job Requirements:

Age At least 35 years

Practical experience of implementing marketing concept of Bangladesh Pesticide Industry would be an added advantage.
Conduct group discussion country-wide with farmers, retailers or distributors aimed to educate and attract them on company's product portfolio.
Prepare training modules and execute systematically to enhance the skill of company officials in the area of sales & marketing.
Brand Planning/ Development, Business Development and Market Research.
The candidate having exposure in Crop Protection Products/Pesticides will have preference.
Should be self motivated, energetic & capable to work under pressure.
Command competent verbal and written English & Bengali communication skills.
Adept at using MS Word, PowerPoint, Excel and other relevant software.
Should be prepared to travel across the country as and when required.
Should not have any chronic disease such as serious Diabetes, hypertension which affects work performance and travelling.
Have an attitude that inspires, achieves and aspires.
The applicants should have experience in the following business area(s): Agro Chemical (incl. Agro Processing/Seed)/ Manufacturing (FMCG)/ Polymer Industry/ Group of Companies etc.

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