Executive/ Sr. Executive-Brand ( Paper)

Akij Paper Mills Ltd.

Dhaka
Permanent
Full-time

3 days ago

Responsibilities & Context:Develop and implement brand strategies and marketing campaigns specifically for paper-based products.Conduct market research to identify consumer trends competitive activities and emerging opportunities in the stationery and paper industry.Manage brand communications across all channels, including print, digital, and retail marketing.Collaborate with internal teams (sales, production, and design) and external agencies to ensure effective campaign execution.Monitor and analyze brand performance metrics to measure success and suggest improvements.Ensure brand consistency in messaging, packaging, and overall visual identity for paper products.Plan and coordinate promotional activities, trade fairs, exhibitions, and product launches.Prepare presentations and reports for management, highlighting campaign performance and growth strategies.Oversee content creation for brochures, catalogs, packaging, and digital platforms.Identify and develop new branding opportunities to strengthen the company's market presence in the paper product segmentEducation Requirements:Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).Experience:

2 to 5 years
The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Paper

Additional Job Requirements:

Age 26 to 35 years

2-5 years of experience in brand management, preferably in stationery, printing, or FMCG sectors.Knowledge of paper product markets, consumer preferences and industry trends.Strong marketing, branding, and promotional skills.Proficiency in MS Office and familiarity with digital marketing tools.Excellent communication, negotiation and interpersonal skills.Creative mindset with strong analytical and problem-solving abilities.Ability to manage multiple projects and work under tight deadlines.Skills & Expertise:Advertising & Promotion,Advertising Agency,Brand Communication,Brand Planning/ Development,Campaign Planning,Land paper,Medium Paper,paper industries,Reporting and Documentation,Strategic PlanningCompensation & Other Benefits:

Salary Review: Yearly
Festival Bonus: 2

As per the company policy

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