Executive, Loyalty & Partnership Campaign - Marketing

Gulshan, Dhaka
Permanent
Full-time

7 days ago

Responsibilities & Context:Plan and deliver end-to-end CRM campaigns from ideation and segmentation to performance measurement and ROI reporting.Manage and optimize CRM platform to support targeted outreach and personalization.Analyze customer data to create meaningful segments and launch data driven consumer engagement initiatives to drive new customer acquisition and retentionIdentify, negotiate, and secure strategic partnerships with brands, fintech's and loyalty programs to enrich the loyalty offering.Own the end-to-end loyalty program: manage costs (marketing, tech, operations, points liability) and campaign executionDefine, monitor, and report key performance indicators (KPIs) to measure effectiveness of the initiatives and guide improvements.Liaise with Finance, Legal, IT, and Sales teams to execute CRM campaigns seamlessly.Integrate partner offers into loyalty marketing campaigns and communicate with store team effectively.Utilize customer behavior and analytics insights to optimize loyalty strategies and offers.Evaluate partnerships for long-term financial viability, build business cases, and forecast ROIFacilitate coordination between internal and external stakeholders to ensure smooth campaign operation.Plan and ensure smooth execution for in-store consumer engagement initiatives with impact measurement.Define and own the digital product portfolio vision, strategy, and roadmap based on user needs, market trends, and business objectives.Monitor customer satisfaction, manage feedback loops, and handle data per privacy regulationsEducation Requirements:

Bachelor of Business Administration (BBA) in Marketing

Experience:

At least 2 years
The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Tannery/Footwear

Additional Job Requirements:

Age At least 26 years

Prior experience in commercial planning & key account managementInsight driven decision makingAgile response and market awarenessDeep understanding of commercial partnershipEntrepreneurial mindset and accountabilityQuick adaptation to challengesAction Oriented & Results DrivenCollaboratesCommunicates EffectivelyCustomer FocusBeing ResilientInstills TrustSkills & Expertise:Campaign Management,Marketing CampaignsCompensation & Other Benefits:

Provident fund,Gratuity
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2

Life Insurance (Accidental and Hospitalization)Discounts in hospitals & diagnostic centersPick & Drop Facility (Depends on availability)Partially Subsidized LunchDaycare serviceApex Family Discount on Apex productsCompany Information:Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company's export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company's local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

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