Executive / Sr. Executive - Marketing Strategy & Planning

  • Gulshan, Dhaka
  • Tk. 40,000 per month
  • Permanent
  • Full-time
  • 11 days ago
LocationiFarmer HQ (Gulshan-2, Dhaka)iFarmer is an award-winning agri-fintech business focusing on innovative financial services for smallholder farmers. iFarmer uses agriculture expertise, agronomic machine learning, remote sensing, and mobile phones to deliver financing, high-quality agriculture inputs, optimized farm advises and creates access to markets that can improve profitability for millions of farmers.We are on a mission to “Democratize Agriculture financing and Supply chain”.iFarmer works closely with multiple stakeholders across the agriculture value chain. We are supported by organizations such as UNCDF, UNESCAP, Asia Accelerator, Falcon Ventures, Startup Bangladesh, UNDP Youth CoLab, Acumen, and more.1VacancyFull TimeJob TypeBDT 40,000/-Salary10 September 2025DeadlineVacancy1Job TypeFull TimeSalaryBDT 40,000/-Deadline10 September 2025DepartmentMarketingJob ResponsibilitiesJob Overview:The Executive/Sr. Executive – Marketing Strategy & Planning will develop and execute integrated marketing strategies to drive visibility, engagement, and business growth. This role involves analyzing market trends, planning campaigns, collaborating with cross-functional teams, monitoring performance, and supporting strategic decision-making for long-term business objectives.Key Responsibilities:
  • Create integrated marketing campaigns based on market segments to gain visibility and build repeat business.
  • Plan and develop ideas for regular, specific and special communication, for all business units.
  • Creating and presenting strategic plans to the respected teams.
  • Collaborating with the creative and media team to define objectives and plan executions.
  • Supervise the execution, monitoring and measurement of marketing activities and their success.
  • Compile and present regular reports on marketing performance and results.
  • Improve performance using data and feedback from existing and previous projects.
  • Performing analysis of global scale businesses and identifying opportunities.
  • Keeping updated with technologies and consumer behaviors and plan strategies ahead.
  • Identify and resolve issues affecting customers, partners, corporate clients, and internal stakeholders.
  • Collaborate with executives and managers to develop long-range, strategic goals for the different market segments.
  • Leads trials concerning new business initiatives, pilot programs, and regional rollouts; based on results, makes, recommends, and implements adjustments and modifications.
  • Serves as negotiator with third parties for potential partnership and collaborations like Banks and other Institutions.
  • Performs other related duties as assigned by the line manager.
RequirementsEducational Qualification:
  • Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field.
Experience:
  • 2–3 years of experience in marketing strategy, planning, or related roles.
  • Proven experience in creating and executing integrated marketing campaigns.
  • Experience in analyzing marketing performance and using data-driven insights to improve results.
  • Experience in handling partnerships, negotiations, and collaborations is preferred.
Skills & Competencies:
  • Strong strategic thinking and planning abilities.
  • Excellent analytical and problem-solving skills.
  • Ability to lead and supervise projects, campaigns, and cross-functional teams.
  • Proficiency in marketing tools, data analytics, and reporting.
  • Strong communication and presentation skills.
  • Ability to identify opportunities, trends, and insights at local and global levels.
  • Negotiation skills and experience managing third-party partnerships.
  • Ability to adapt to evolving market conditions and consumer behavior trends.
Personal Attributes:
  • Proactive, results-oriented, and detail-focused.
  • Strong leadership and collaborative skills.
  • Innovative and forward-thinking mindset.
  • Capable of managing multiple projects simultaneously.
  • Strategic, customer-focused, and business-oriented approach.
Other Benefits
  • Salary Review: Yearly
  • Festival Bonus: 2
  • Group Insurance
  • Medical Benefits
  • Weekly Holidays: 2 (Friday & Saturday)
Apply ProcedureThink you're the one we're looking for?Send us your updated CV at career@ifarmer.asia with the subject line: "Executive / Sr. Executive – Marketing Strategy & Planning" Let’s grow something great together.

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