Marketing Planning Manager- OPPO Bangladesh

Benli Electronic Enterprise

  • Dhaka
  • Permanent
  • Full-time
  • 11 days ago
Responsibilities & Context:Full Lifecycle Marketing Management: Oversee the entire marketing lifecycle of the new product launch, including product launch event, launch communications and seasonal promotions. Work with the team in developing integrated marketing plans and ensuring high-quality executions.Market Trend Analysis & Opportunity Identification: Monitor market trends, conduct user survey, define core TA groups, analyze consumer behavior, and identify new growth opportunities. Guide the local marketing team in crafting core campaign themes that align with user needs and resonate with market demands.Product Positioning & Messaging: Identify unique selling points, craft persuasive product messaging, and develop strategies to enhance consumer perception of the product.Creative & Media Asset Development: Lead the ideation, production, and distribution of core marketing assets for key campaigns. Support the team in creating popular keywords and topics across digital media platforms.Budget Management & Optimization: Oversee and control the marketing budget for campaigns. Continuously refine and enhance existing strategies to improve marketing efficiency and ROI.Education Requirements:
  • Bachelor of Business Administration (BBA) in Marketing
  • Master of Business Administration (MBA) in Marketing
  • Bachelor's degree or higher in Marketing, Business Administration, or a related field.
Experience:
  • 2 to 3 years
  • The applicants should have experience in the following business area(s): Telecommunication
Additional Job Requirements:
  • Age 28 to 35 years
  • Only Male
At least 3 years of experience in smartphone marketing, with demonstrated expertise in campaign planning and execution.Strong skills in marketing strategy, creative development, and integrated communication with the ability to manage complex projects effectively.A high degree of responsibility, strong learning ability, and a proactive attitude with the ability to coordinate cross-functional resources.Skills & Expertise:CRM Management,Fluent in English Speaking,Microsoft ExcelCompensation & Other Benefits:
  • Salary Review: Yearly
  • Festival Bonus: 2
Competitive salary and performance-based bonusesOpportunities for career growth within a leading multinational mobile brandA collaborative and innovative work environmentCompany Information:BENLI ELECTRONIC ENTERPRISE CO. LTD. is a multinational smartphone (Brand: OPPO & Realme) assembling factory situated in Vogra, Gazipur.

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