InCharge - Branding

Dhaka
Permanent
Full-time

5 days ago

Responsibilities & Context:The Brand In Charge will be responsible for developing & executing brand strategies, supervising marketing campaigns & ensuring effective brand visibility across all platforms. The incumbent will work closely with media, product, R&I, factory & production teams to strengthen Walton Digi-Tech's brand identity.Responsibilities :

Develop & execute brand strategy and marketing campaigns.
Plan & optimize marketing budgets.
Supervise campaign execution, feedback & reporting.
Coordinate with Media, Product, R&I & Production team.
Manage outdoor, store branding & PR activities.
Conduct market visits, competitor analysis & consumer research.
Monitor competitor activities across ATL, BTL & Digital platforms.
Maintain brand persona, guidelines & ensure proper brand alignment.
Prepare management reports & support fair/event management (local & global).

Education Requirements:

Bachelor of Business Administration (BBA)
Master of Business Administration (MBA)

BBA/MBA from a reputed university.Certification in Brand Management, Digital Marketing, or Strategic Marketing will be an added advantage.Experience:

At least 6 years
The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), IT Enabled Service, Electronic Equipment/Home Appliances

Additional Job Requirements:

Age At least 27 years

Minimum 6 years of proven experience in Brand Management/Marketing.Strong leadership, communication, and interpersonal skills.Ability to manage multiple campaigns under tight deadlines.Strategic thinker with excellent problem-solving skills.Must be proactive, innovative, and result-oriented.Skills & Expertise:Brand Planning/ Development,Budgeting and Forecasting,Digital Marketing,Event Planning and Coordination,Media & CommunicationCompensation & Other Benefits:

Mobile bill,Profit share,Provident fund,Performance bonus,Insurance,Medical allowance,Tour allowance
Salary Review: Yearly
Festival Bonus: 2

Service BenefitsIncentiveBirthday GiftPaternity LeaveBlood Donation LeaveJoining GiftFarewell Gift

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