Google Ads Specialist (Digital Marketing)

Talibrate

Dhaka
Permanent
Full-time

9 days ago

Responsibilities & Context:About the Role: We're looking for an experienced and proactive Google Ads Specialist to join our team, working with clients in the US across diverse industries and markets.You'll plan, execute, optimize, and report on digital campaigns, while delivering strategic recommendations to help clients achieve business goals. This role requires strong technical expertise, analytical skills, and excellent communication to engage with US-based clients.Key ResponsibilitiesDigital Campaign ManagementPlan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max).Implement Google Ads scripts for automation and efficiency.Manage negative keyword lists and optimize search terms to improve campaign targeting.Conduct keyword research, audience targeting, and competitive analysis.Write compelling ad copy and collaborate on creative strategies.Manage bidding strategies and daily budgets to achieve performance goals.Use Google Ads Editor for efficient management of larger accounts.Experience working with Google Ads API for advanced account management.Analytics & TrackingSet up and manage conversion tracking using Google Tag Manager and GA4.Configure Enhanced Conversions and Consent Mode where applicable.Build dashboards in Looker Studio / Google Data Studio or similar tools.Analyze campaign data to identify trends, insights, and optimization opportunities.Perform attribution modeling and multi-touch attribution analysis.Implement or coordinate server-side tracking solutions if required.Performance OptimizationMonitor and adjust campaigns to improve performance metrics (e.g., CPA, ROAS, CTR).Diagnose and resolve issues affecting campaign performance (e.g. sudden drops in impressions or spend).Conduct A/B testing on ads, landing pages, and audiences.Provide strategic recommendations beyond tactical campaign changes.Cross-Platform ExperienceManage or coordinate advertising on other digital platforms (e.g. Meta Ads, LinkedIn, YouTube, TikTok) as required.Develop integrated digital strategies across multiple channels.Evaluate landing page performance and recommend improvements for better conversion rates.Client Communication & CollaborationPrepare reports and present insights and recommendations to clients or managers.Conduct regular client calls and strategy sessions.Adapt communication styles for working with international clients.Maintain proactive and professional relationships with clients and team members.Manage tasks using project management tools as needed (e.g. Asana, Jira, ClickUp).Education Requirements:

Bachelor/Honors

Experience:

3 to 5 years
The applicants should have experience in the following business area(s): IT Enabled Service

Additional Job Requirements:

Age 22 to 35 years

Required Skills & Qualifications

3-5 years of hands-on experience managing Google Ads campaigns end-to-end.
Proven experience managing monthly ad spend ranging from $5K to $50K+ across multiple accounts.

Strong working knowledge of:

Google Ads platform
Google Analytics 4 (GA4)
Google Tag Manager
Proficiency in Excel/Google Sheets for data analysis and reporting.
Understanding of marketing funnel optimization and user journey mapping.
Strong analytical skills and the ability to translate data into actionable recommendations.
Excellent English communication skills, both written and spoken.
Comfortable working US business hours (evening/night shifts in Bangladesh time).
Reliable internet connection and backup power solutions.

Preferred (Nice-to-Have) Skills

Experience managing campaigns on other digital platforms (Meta, LinkedIn, TikTok).
Familiarity with SEO principles and tools like SEMrush, Ahrefs, Canva.
Previous experience working with US market dynamics and consumer behavior.
Agency experience handling multiple client accounts.
Exposure to server-side tracking or Google Ads API integrations.

Skills & Expertise:Google Ads,Google analytics,Google Tag ManagerCompensation & Other Benefits:Why Join Us? Work on campaigns for clients across diverse industries and markets. Gain exposure to advanced tools and best practices. Competitive compensation and career growth opportunities. Flexible, remote work environment. Opportunity to collaborate with a global team serving US-based clients.

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