Digital Marketing Specialist

Maple Leaf Industrial Solutions Ltd

Dhaka
Permanent
Full-time

25 days ago

Responsibilities & Context:Department: Workshop Operations
Position: Full-Time (LPG Conversion Workshop)About Us: Maple Leaf LPG is a trusted name in automotive LPG/CNG conversion and maintenance. We're known for delivering cost-effective, high-quality, and environmentally friendly solutions to vehicle owners. As we aim to rebuild our digital lead funnel, we're looking for a performance-driven marketer to take charge.Job Summary: We need a sharp, hands-on Digital Marketing Specialist who can run paid ad campaigns, manage our online presence, and turn clicks into customer visits. This isn't a content-only role - it's about results. The right candidate will understand how to drive traffic, optimize for conversions, and work closely with the operations team to generate leads daily.Key ResponsibilitiesPlan, run, and optimize paid ad campaigns (Meta/Facebook)Manage and grow our presence across Facebook, Instagram, YouTube, LinkedInLaunch retargeting ads to convert workshop visitors and past engagersCollaborate on landing page optimization for lead captureRespond to online inquiries and direct leads to the sales teamCreate or supervise production of ad creatives: posts, videos, bannersTrack performance via Google Analytics and Ads ManagerPrepare monthly reports showing cost per lead, ROAS, and next stepsKeep an eye on competitors and adjust strategies accordinglyCollaborate with the workshop team to promote offers, testimonials, and eventsEducation Requirements:

Bachelor of Commerce (BCom) in Marketing
Bachelor/Honors

Bachelor's degree in Marketing, Digital Media, or related fieldExperience:

1 to 3 years
The applicants should have experience in the following business area(s): Architecture Firm

Additional Job Requirements:Requirements1-3 years of experience in digital marketing with a focus on paid ads lead generation goalsHands-on experience with Facebook Ads ManagerComfortable using Google Analytics and SEO toolsFamiliar with content tools like Canva, CapCut, or AdobeStrong copywriting and communication skillsSelf-starter with a performance mindsetPreferred SkillsExperience creating short-form video content (Reels, Shorts, TikTok-style)Knowledge of the automotive or LPG conversion industryExperience working with CRM or lead-tracking toolsCustomer service mindset for engaging with online audiencesSkills & Expertise:CRM,Cross Functional Collaboration,Customer Service,Digital Marketing (Social Media Marketing),Facebook Ads Manager,Landing page optimization,SEO and Google ads

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