Media Buyer - Real Estate Industry
IDiO IT
- Gulshan, Dhaka
- Tk. 45,000-50,000 per month
- Permanent
- Full-time
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads for real estate projects.
- Generate high quality converting leads for maximum real estate sales.
- Conduct audience research, competitor analysis, and market trend evaluation to design effective media buying strategies.
- Create and test ad creatives, copy variations, and landing pages to maximize ROI.
- Manage advertising budgets efficiently to achieve cost-effective lead generation.
- Monitor daily performance, analyze campaign metrics, and adjust strategies to improve results.
- Report campaign insights and performance data to management and clients.
- Stay updated with advertising policies, industry trends, and platform updates.
- Collaborate with the content, design, and sales teams to ensure alignment of campaigns with brand objectives.
- Bachelor/Honors
- Bachelor's Degree in Marketing, Business, Advertising, or a related field.
- At least 3 years
- The applicants should have experience in the following business area(s): IT Enabled Service, Real Estate
- Age 25 to 40 years
- Minimum 3+ years of experience in paid media buying, preferably in the real estate industry.
- Strong expertise in Google Ads, Facebook/Instagram Ads (Meta), LinkedIn Ads, and TikTok Ads.
- Solid understanding of lead generation funnels and real estate customer journeys.
- Proficiency in analytics and tracking tools (Google Analytics, Tag Manager, Pixel setup, etc.).
- Strong data analysis and reporting skills with the ability to optimize campaigns based on KPIs (CPC, CTR, CPL, ROAS).
- Experience with A/B testing and ad performance optimization.
- Excellent communication, time management, and problem-solving skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Experience in real estate project marketing (apartments, plots, commercial properties).
- Knowledge of SEO, CRM tools, and email marketing.
- Creative mindset to develop ad concepts and marketing strategies.
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