Executive-Digital Marketing

Quazi Enterprises

Dhaka
Permanent
Full-time

8 days ago

Responsibilities & Context:1. Digital Strategy & Innovation:

Develop 360° digital marketing roadmaps integrating paid, owned, and earned media.

Identify emerging digital trends & technologies to keep the brand ahead.

Align digital initiatives with brand positioning and consumer journey mapping.

2. Campaign Management & Execution:

Lead end-to-end campaign execution from ideation, planning, execution, and post- campaign analysis.

Implement A/B testing and audience segmentation for performance-driven targeting.

3. Content Development & Storytelling:

Build and manage influencer & KOL (Key Opinion Leader) partnerships to amplify brand campaigns.

Develop localized & personalized content based on market and consumer insights.

4. Social Media & Community Building:

Conduct social listening & sentiment analysis to address consumer feedback proactively.

Design and run real-time engagement campaigns during festivals, trending topics, and live events.

5. Performance Marketing:

Optimize websites, blogs, and landing pages for search visibility & lead generation.

Manage remarketing, programmatic ads, and lookalike audience campaigns.

6. E-commerce & Digital Sales Acceleration:

Partner with e-commerce platforms for exclusive campaigns & brand stores.

Analyze e-commerce sales data to refine pricing, promotions, and digital shelf presence.

7. Analytics, Insights & Reporting:

Use Google Analytics, Meta Business Suite, Data Studio to measure and optimize campaigns.

Recommend strategies to maximize ROI and cost efficiency.

8. Cross-Functional Collaboration:

Align with sales, trade marketing, product development, and R&D teams for integrated campaigns.

Support CSR, employer branding, and internal communication campaigns digitally.

9. CRM & Retention Marketing:

Manage email, SMS, WhatsApp, and push notification campaigns.

Build customer loyalty programs leveraging digital touchpoints.

10. Trade & Retail Integration (FMCG Focus):

Sync digital campaigns with in-store promotions and trade marketing activities.

Design digital-to-offline (D2O) activations to influence retail sales.

Measure impact of campaigns on GT (general trade) and MT (modern trade) sales.

11. Consumer Insights & Market Research:

Conduct online surveys, polls, and focus groups to capture consumer feedback.

Translate insights into actionable product positioning and messaging strategies.

12. Any other task assigned by the Management.Education Requirements:

Bachelor of Business Administration (BBA) in Marketing

Experience:

1 to 3 years
The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies

Compensation & Other Benefits:

T/A,Mobile bill,Medical allowance,Provident fund,Gratuity
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2

Pool Car,Earned Leave Encashment.Other benefits as per company policy,Company Information:Quazi Enterprises Limited (QEL) is one of the leading consumer product manufacturers and distributors having the diversified business activities from its inception of the year 2000. The driving force at QEL is to understand profound changes in product technology and consumer needs to make our brands the way consumer desires them to be. It is our endeavor to give superior brand experience and most superior value for consumers.Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network have together attributed to enhance QEL and enabled the organization to deliver value to consumers. We take much pride in fostering an inspiring workplace with an agile and high performance culture to attract, develop and retain the best talents.

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