Marketing & Promotion Manager

United Finance PLC

Dhaka
Permanent
Full-time

14 days ago

Responsibilities & Context:Marketing Strategy & PlanningDevelop and implement comprehensive marketing strategies to promote the company's financial products, including Deposits, Corporate Finance, SME Loans, Home Loans, Car Loans, and Personal Loans.Plan annual and quarterly promotional campaigns in alignment with business goals.Conduct market research to identify target audiences and competitive positioning.Brand Development & ManagementCreate and maintain a strong brand identity for the organization in both online and offline channels.Ensure brand consistency across all marketing communications.Design and execute strategic branding initiatives to enhance market visibility.Advertising & PromotionPlan and manage promotional activities in newspapers, magazines, radio, television, and online platforms.Coordinate with advertising agencies, media partners, and content creators to ensure impactful campaigns.Optimize ad placements for maximum return on investment.Digital & Social Media MarketingDevelop and manage digital marketing campaigns, including social media, email, SEO, and online ads.Analyze online performance metrics and adjust strategies for better engagement and lead generation.Event & Community EngagementOrganize and participate in trade fairs, community programs, and customer engagement events.Build partnerships with local businesses and organizations for co-branding opportunities.Performance Tracking & ReportingMonitor, measure, and report the effectiveness of all marketing activities.Provide regular updates to management with recommendations for improvements.Team CollaborationWork closely with the sales team to align marketing campaigns with sales targets.Guide junior marketing staff or vendors to ensure high-quality output.Education Requirements:Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).Experience:

At least 8 years
The applicants should have experience in the following business area(s): Banks, Insurance, Leasing, Investment/Merchant Banking

Additional Job Requirements:

Age 25 to 40 years

8+ years of experience in marketing, preferably in the banking or financial services sector.Strong understanding of both online and offline marketing channels.Excellent communication, negotiation, and project management skills.Creative thinker with a results-oriented approach.Skills & Expertise:Digital Marketing (Social Media Marketing),Market trend analysis,Promotion and Branding,Sales & Marketing,SEO and Digital MarketingCompensation & Other Benefits:

Provident fund,Gratuity,Insurance
Salary Review: Yearly
Festival Bonus: 2

Company Information:United Finance PLC. started its journey as a Financial Institution in 1989. We serve the financial needs of a diverse client base of both companies and individuals. We operate in all 64 districts of Bangladesh through 25 offices and a team of more than 700 employees. Our unwavering commitment to financial inclusion, responsible lending and sustainability is reflected in all that we do.

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