Responsibilities & Context:Ensure sales target achievement by ensuring that the franchise partners are aware of franchise business model i.e Sales operations, store operations, replenishment, sales promotion, liquidation, furniture/fixture/asset management.Conduct competitor analysis by keeping abreast of market trends in terms of product, price, trend & achieving market share across the area.New financially strong, reliable franchisee acquisition for sales expansion and ensuring sustainable profitability of the franchisee partners.Monitor channel sales & marketing activities; implementing effective strategies to maximize secondary sales and monitor product supply, sales and franchisees sales personnel's proper training for better productivity.Coordinate with franchisees to assist them for promotional offers pricing, product-mix, assortment, statutory requirements, IT support and store audit.Monitor franchisees business strategy, analyze stock category wise sales thru and ensure timely availability of stocks at franchise stores through right forecasting.Execute slow moving stock identification and liquidation plan for each franchisee.Ensure inventory management through FIFO, aged merchandizing, and damaged products at franchise stores.Review existing incentive schemes and suggest profit maximizing scheme/ policy improvementsEnsure sales officer are aware of with product, price, Apex policies, incentive schemes, procedures, promotion, statutory requirements and keep them updated whenever is required.Ensure franchisee stores are equipped with Apex standard in-store experience i.e display, fixture, visual merchandise.To lead and improvise workflow ensuring maximum productivity both for franchisees, sales team and sales officer.Proactively forecasting non-performing/ non profitable franchisee partners through weekly and monthly visit and close accordingly where required.Ensure availability of products to franchisees store for by ensuring on time product distribution as per the plan.Education Requirements:
Bachelor of Business Administration (BBA) in Marketing
Experience:
4 to 7 years
Additional Job Requirements:
Age 29 to 35 years
At least 2 years in sales role in FMCG, Fashion or relevant industry.Market research, customer and competitor insights and interpretation.Fashion forecast/ Trends.Product Knowledge.Clear Understanding of financial numbers and ratios and how it impacts in the business.Knowledge on inventory management.People management skills.Negotiation Skills.Action Oriented & Results Driven·Collaborates·Communicates Effectively·Customer Focus·Being Resilient·Instills TrustSkills & Expertise:Franchise BusinessCompensation & Other Benefits:Compensation for the role is industry standard and negotiableGratuity FacilityContributory Provident fundYearly Salary ReviewYearly 02 Festival BonusesLife Insurance (Accidental and Hospitalization)Discounts in hospitals & diagnostic centersApex Family Discount on Apex productsOutstation AllowanceStation AllowanceCompany Information:Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company's export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company's local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.
