Executive, E-Commerce - Marketing

Gulshan, Dhaka
Permanent
Full-time

7 days ago

Responsibilities & Context:Plan, design, and execute sales-focused E-commerce campaigns across Apex4u.com and marketplace platforms.Oversee media buying optimization (Google, Meta, Affiliate, Marketplace ads) to maximize ROI.Conduct detailed campaign and business analytics (traffic, conversion, ROI, CAC, product contribution) and prepare weekly/monthly performance reports.Implement UTM tracking and case study analysis to evaluate campaign effectiveness and improve planning.Recommend products and offers to be highlighted in campaigns by analyzing performance and customer demand.Coordinate with Product and Merchandising teams to ensure stock readiness and availability for campaigns.Develop promotional strategies including bundles, discounts, and offers to balance sales growth and healthy margins.Ensure smooth customer journey from order placement to delivery by collaborating with Supply Chain, Tech, and Customer Care teams.Monitor campaign-driven customer queries and claims, resolving them in coordination with Customer Care.Continuously research market trends, competitors, and customer behavior to generate innovative campaign ideas.Education Requirements:

Bachelor of Business Administration (BBA) in Marketing

MBA in Marketing will be an added qualification to be considered.Experience:

At least 2 years
The applicants should have experience in the following business area(s): Tannery/Footwear, E-commerce

Additional Job Requirements:

Age At least 26 years

Prior experience with D2C brands & E-commerce brandsAnalyticalGrowth hacking mindsetDetail orientedExecutor - gets things doneEntrepreneurial mindset and accountabilityAction Oriented & Results DrivenCollaboratesCommunicates EffectivelyCustomer FocusBeing ResilientInstills TrustSkills & Expertise:E-Commerce products,EcommerceCompensation & Other Benefits:

Provident fund,Gratuity
Lunch Facilities: Partially Subsidize
Salary Review: Yearly
Festival Bonus: 2

Life Insurance (Accidental and Hospitalization)Discounts in hospitals & diagnostic centersPick & Drop Facility (Depends on availability)Partially Subsidized LunchDaycare serviceApex Family Discount on Apex productsCompany Information:Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company's export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company's local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

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