Marketing Specialist

• Conduct in-depth research on target international markets (e.g., North America, EU, APAC, LATAM) to analyze consumer needs, competitive landscapes, local regulations (e.g., import tariffs, data privacy laws), and cultural preferences.
• Develop region-specific marketing and sales strategies (e.g., localization of product messaging, pricing models) to drive market penetration, supported by SWOT/PESTEL analysis and customer insights.
• Monitor global industry trends (e.g., cross-border e-commerce growth, sustainability demands) and adjust strategies to maintain competitive advantage.

• Identify and develop new business opportunities by prospecting international clients (B2B), building strategic partnerships (e.g., local distributors), and negotiating contracts.
• Manage end-to-end sales cycles: from initial client outreach and product demonstrations to order fulfillment coordination (with supply chain teams) and post-sales follow-up.
• Achieve quarterly/annual sales targets (revenue, market share, client acquisition) for assigned regions, tracking progress via CRM tools (e.g., Salesforce, HubSpot).

• Plan and execute international marketing campaigns across channels: digital (social media: LinkedIn/TikTok/WeChat; SEO/SEM; email marketing), offline (trade shows: Canton Fair, CES; local pop-ups), and influencer/KOL collaborations.
• Localize marketing assets (website content, ads, product manuals) to align with cultural norms (e.g., language, imagery, holiday campaigns) and ensure brand consistency globally.
• Manage customer relationships: address inquiries/complaints, gather feedback to improve products/services, and implement loyalty programs to boost repeat purchases.

• Track key performance indicators (KPIs): sales revenue, conversion rates, marketing ROI, customer retention, and market share.
• Generate monthly/quarterly reports for senior management, highlighting performance vs. targets, market risks (e.g., currency fluctuations), and recommendations for strategy optimization.

• Coordinate with internal teams: product (to align offerings with market needs), finance (to manage international pricing/taxes), legal (to ensure contract compliance), and logistics (to resolve shipping/delivery issues).
• Liaise with local sales/marketing partners to align on execution plans and address regional challenges (e.g., cultural barriers, distribution delays).

• This role sits within the Global Business Division, reporting to the Director of International Sales & Marketing. It collaborates closely with headquarters teams and regional remote teams (e.g., EU sales office in Germany, APAC marketing team in Shanghai).
• The role is critical to the company's global expansion goals: driving 30% of annual revenue from international markets by 2026.

• Covers 5+ key international regions, with priority focus on high-growth markets (e.g., Southeast Asia, Middle East) and mature markets (e.g., Western Europe, North America) for brand consolidation.
• Operates in a dynamic environment with challenges including: cross-cultural communication barriers, fluctuating exchange rates, evolving trade policies, and intense global competition.

• Access to a dedicated international marketing budget, CRM software, market research databases and localization services.
• Opportunities for international travel (4-6 times/year) to attend trade shows, meet clients, or align with regional partners.

• Hybrid work model with flexibility for cross-time zone meetings.

• Bachelor/Honors

• Marketing or Sales major

• At least 3 years
• The applicants should have experience in the following business area(s): Trading or Export/Import
• Freshers are also encouraged to apply.

• Outstanding graduated university students are acceptable.
• Honest, hard working and can work under pressure.

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